Jerome LaMaar was born a fifth generation New Yorker in the Bronx. He began his career in fashion when he was just 15--working as an intern for Phat Farms. At 18, he became the senior designer/creative brand coordinator for the brand. Just two years later, he was commissioned to design all of the tour costumes for a certain pop star with a five-octave range (whose name rhymes with Jamaiah Scary), and began to work as a magazine fashion consultant. At 25, Jerome was recruited by a Parisian fashion firm as a design and trend forecaster traveling the world consulting with high-profile brands.
In 2014, Jerome Lamaar launched 5:31 JEROME, a playful womenswear collection that received critical acclaim. His supporters and clients now include Beyonce and Rihanna, among other notables. Recently, Jerome opened his own design studio and retail concept in the South Bronx,
. Jerome curates the space with new designers, antiques, and some of his own most prized designs.
Find out more about Jerome in the first episode of
The Six Pack
presented by Coors Light.