Dunlop Volley, the classic sneaker brand from Volley, Australia, revealed this week an amazing new campaign, #GRASSROOTS, that promotes diversity and sexuality (read: there's men kissing each other naked).
And don't worry, it's not just photos--there's a video, too. Let's take a look, shall we?
To nobody's surprise, Wendy Francis, Queensland State Director of the Australian Christian Lobby, has spoken out about the campaign. She tweeted:
\u201cParents be aware Dunlop Volley still sell sandshoes for school kids, but their website has R rated images as they're now "all about rooting"\u201d
What's fun about Francis' response is that it has only drawn more attention to what she calls "R-rated" imagery. Volley's campaign, however, was created as a "celebration" in partnership with Ansell condoms to promote safe sex. A statement on their site reads:
"Our campaign is all about the celebration of sexual expression whilst remembering to stay safe. For this reason we've joined arms with Ansell condoms in support of safe sex, as whilst we're all about rooting, we believe in 'safety first'. So stay safe this summer and root for us, root for change, root for Volley."
Much to Francis' dismay, please enjoy some more campaign images, below: