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Time-Lapsed Video of Y-3's Spring 2011 Campaign Billboard Being Painted

Well fancy that, we thought that in this digital age, those billboards that adorn the sides of buildings would surely be huge graphic images on material pasted up and torn down a season later. But as this interesting little video shows, technology does not always win. The latest campaign for Y-3, shot by Jacob Sutton, styled by Jay Massacret and featuring Jacob Coupe was painted the old fashioned way -- by real, live people. The result has been compressed into a one-minute video, and its actually quite cool.

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