James Franco goes Gucci

Photo: Getty Images

, James Franco is the new face of the men's fragrance Gucci by Gucci.

Below is some additional behind-the-scenes bonus footage that was made available when the campaign recently launched. Franco walks around an apartment with a scowl on his face as he tries to avoid getting beaned by a boom mic, before finally breaking character and cracking a smile for camera.

Not much happens in either clip, but with a face and body like his, who's really going to complain?