Big Time Opportunity

Bjork has invited submissions to be the director of the video for her new single, "Innocence". Listen to the song (it is kinda catchy, though it failed the living room dance test), then follow these bewildering instructions:

"Innocence is to be made as video. An idea is born. The idea is to make the video. The video to Innocence, a song of yet to be released Volta record. Who is to make the video? Another idea is born: It is to be you, my dear!"