Get Inside the Heart of Broadway

9.8.2011

By Joe Thompson

Broadway Cares/Equity Fights AIDS has been a powerful fundraising organization in the battle against HIV/AIDS since the late 1980s. Now this industry-based, nonprofit AIDS fund-raising and grant-making organization— known for events like Broadway Flea Market & Grand Auction, Gypsy of the Year, The Easter Bonnet Competition and the notoriously popular Broadway Bares—will have its own moment in the spotlight.

Premiering tomorrow, September 9, on here! TV and here! Online, is a new one-hour documentary special Heart of Broadway: The Ensemble Behind Broadway Cares/Equality Fights AIDS. Heart of Broadway takes an in-depth look at the organization which, by drawing upon the talents, resources, and generosity of the American theater community, has raised more than $195 million for essential services for people with AIDS and other critical illnesses across the United States since 1988.

The special takes viewers backstage and behind the scenes for conversations with key players who reveal what makes this one of the most influential organizations in the world. Featured celebrities include Denis O’Hare, Marc Kudisch, Jerry Mitchell, Tom Viola, Judith Light, Jen Cody, Terrence McNally, Lillias White, Kathleen Chalfant, Billy Porter, and Ann Harada.

“Seeing so many friends of Broadway Cares participating in this documentary, suddenly 23 years flashed before my eyes," says BC/EFA Executive Director Tom Viola. "It’s remarkable and a bit overwhelming to think about the thousands in the theater community who have been a part of our efforts through the years.  The talents of these individuals are extraordinary, only surpassed by their generosity of spirit.  We are thrilled that here! TV has so brilliantly captured this unique collaboration.”

Watch the trailer below, then visit here! TV or here! Online for info on how you can see the whole special.

Tags: Popnography
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