Levi's Among Most Gay-Friendly Companies
By Nick Burns
In the world of big business—especially the fashion business—image is everything. Companies spend millions nipping and tucking their brand image to appeal to customers of all kinds from teens and tweens to old ladies and us homos. So, which companies efforts at wooing queers is paying off most?
According to a survey conducted by Clark, Martire & Bartolomeo on behalf of advertising agency Prime Access and PlanetOut, Levi's, Absolut, Bravo TV, Apple, Showtime, and HBO are among the gay-friendliest companies. In other words—like this comes as any surprise—we like our bums looking fabulous in a pair of jeans, our computers looking as chic as we feel, and we just can't get enough of Bravo's queer-heavy reality TV shows, HBO'sSex and the City and Showtime's The L Word. It looks like Levi's' gay ad didn't go unnoticed!
So, which fashion and grooming brands do you consider most gay friendly?
And who isn't so friendly?
Post a comment with your nominations!