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IMG President Ivan Bart is Changing the Fashion Industry With Activism and Authenticity
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Modeling Industry Powerhouse Ivan Bart Is Changing the Game

The Out100 honoree has made the careers of some of the industry's biggest stars, and reimagined how the systems work.

As president of IMG Models & Fashion, Ivan Bart is helping to revolutionize the fashion industry by treating the models he represents as people instead of assets and ensuring that they are reflective of the broader public.

"We want the most inclusive, diverse roster," Bart tells Out, explaining it's a "huge bonus to us to see their potential and to elevate the kinds of work that they do."

And the proof is in the casting. For the first-ever Out100 Virtual Honoree Inductee ceremony, videos poured in from models thanking Bart for his efforts. Chanel Iman, Xiao Wen, Amanda Murphy, and more all expressed their gratitude for both Bart's enlightened business practices as well as his commitment to empowering social change through fashion.

"Thank you for paving the way," Ashely Graham says her clip. "Thank you for being a leader. Thank you for believing in so many different types of people."

"I greatly appreciate you using your platform to create social change through fashion imagery and just living a life of authenticity," Niyo Malik adds.

This philosophy of living authentically and treating others with dignity and respect is not limited to talent. He tells all his models to follow his own example and "make sure you get the name of everybody" on a shoot and to not "forget to thank everyone before you leave." The result is personal, human interactions that develop into the longterm relationships that sustain creative careers.

It's obvious Bart's concern for others is genuine, as evidenced when he speaks of Carolyn Murphy.

"She was in her early 20s" when he first signed her, and the relationship has only deepened as it has matured over time. "We have different conversations than we did 20 years ago."

Bart says his "big aha moment" for using fashion to create change was the conscious decision to start signing nonbinary talent. "That has been a huge shift for us, and an exciting one."

In addition to advancing change in front of the camera, Bart sees change behind it as well. When he started in the business back in 1986, he says "most of the top photographers were straight white men...and it is different today because there are a lot more women and there are a lot more gay men."

As much as Bart is looking to the future, he also remains very aware of the past. "1969 was very much like 2020," Bart says, noting the similarities in the "feelings and emotions" of the current times and those of the Stonewall era, and how historically marginalized people in both periods finally tired of oppression and made a stand.

"All those feelings are going on until finally 'enough is enough,'" he says. The response that night was to fight back, and that marked the beginning of the modern struggle for LGBTQ+ rights and acceptance. As Bart sees it, Stonewall was the LGBTQ+ Battle of Lexington and Concord, except the colonial rebels were replaced by drag queens and a bunch of fed-up queers.

"It's like our Independence Day," he says. "It's the closest I can come to it. It was the start of it."

A version of this piece was originally published in this year's Out100 issue, out on newstands 12/1. The issue has four cover stars: Janelle Monae, Wilson Cruz, Joe Mantello, and Janaya Khan. To get your own copy directly, support queer media and subscribe -- or download yours for Amazon, Kindle, Nook, or Apple News +. The first-ever Out100 Symposium, titled "How Do We Come Back From This" was hosted by Janaya Khan. Watch the first-ever Out100 Virtual Honoree Induction Ceremony on the Out100 Live landing page.

Photo courtesy of Ivan Bart.

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Ryan Pfluger
9 Breathtaking Portraits of Interracial LGBTQ+ Lovers by Ryan Pfluger
Ryan Pfluger
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9 Breathtaking Portraits of Interracial LGBTQ+ Lovers by Ryan Pfluger

In their new book of LGBTQ+ couple’s portraiture Holding Space, Ryan Pfluger lets love guide the lens.


Ryan Pfluger

“I exist at the intersection of marginalization and privilege. I am queer — I am nonbinary — but I’m also white. Grappling with how to handle that as an artist — for my work to investigate a nuanced and complicated space — has been a long journey,” begins photographer Ryan Pfluger (he/they) in his introduction to Holding Space: Life and Love Through a Queer Lens, a revelatory new book of portraiture centering interracial LGBTQ+ couples.

In Holding Space, the meaning of the introduction is layered. The reader learns of the intent of Pfluger’s project — to explore intersectionality through photography of these subjects. But it’s also an introduction to Pfluger, who reveals that his career choice was influenced by an upbringing where he felt powerless. “My father a drug addict, mother an alcoholic. I was outed by my mother at 13 — an age when I didn’t even know what that meant for me. Control became an abstract concept that I was never privy to,” Pfluger shares.

“The driving force to be behind the lens though, was my instinctual desire for people to feel seen, thoughtfully and lovingly,” they add. “From my own experiences and of those I love, I know how damaging being seen through the eyes of judgment, racism, sexism, transphobia, homophobia, and so on can be.”

Gaining control — guiding the lens and the narrative — was an early driving force behind his work. (A renowned celebrity photographer, Pfluger will be known to Out readers for their 2015 Out100 portraits, which included Barack Obama and Caitlyn Jenner.) As photography became “less of a craft and more a part of my being,” however, “I discovered my gift to create art also held space for others—that relinquishing the control I had so desperately craved can be more powerful than possessing it,” Pfluger says. “Photography became a vessel of healing.”

To heal, hold space, and explore intersectionality in a way not seen before through their medium, Pfluger set out to photograph interracial LGBTQ+ couples within their social circle. This time, he did indeed relinquish control and let his subjects tell their story. They could choose the setting and their style of dress or undress. The only requirement was that they touch one another in some fashion.

By the project’s conclusion — “two cross-country trips, over a thousand rolls of film, and sixteen months later” — Pfluger had documented over 120 couples, many of whom were recruited through social media and the internet. Some had broken up over that time period and pulled out of the project. Others wanted to share their heartache. Their stories, in first person, accompany their portraits, which launch Holding Space from the genre of photography book to a work of nonfiction, a chronicle of queer love in the 21st century.

“That is the beauty of relinquishing control,” Pfluger concludes. “Allowing the space for things to evolve and change — for marginalized people to have control over their narratives regardless of my intentions. To listen and learn. That is why Holding Space exists.”

Over 70 portraits and accompanying essays are featured in Holding Space, published by Princeton Architectural Press. The book also boasts excerpts from luminaries like Elliot Page, Bowen Yang, Ryan O’Connell, and Jamie Lee Curtis, and a foreword by director Janicza Bravo. Find a copy at PAPress.com, and see a selection of photography below.

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Akeem (he/him) & Samuel (he/him)

Ryan Pfluger

“Despite our different desires, truths, and fears, there was a unique familiarity that made space for us to better understand each other.” — Akeem

“We challenged the system when we decided to be together, and we’re challenging it again by staying in each other’s lives and preserving the bridges we’ve built." — Samuel

Liz (she/her) & Carlena (she/her)

Ryan Pfluger

“Each and every day I am humbled by the intersectionality of our love. By the way our individual ethnicities, races, upbringings, and queer identities guide us toward an even deeper understanding of self and other.” — Carlena

“My hope is that by continuing to love one another openly and fearlessly, future generations will be inspired to also love without any bounds.” — Liz

Chris (he/him) & Joe (he/him)

Ryan Pfluger

“We are proud to be one of the few queer interracial couples within our immediate or extended family/friend circles, which has encouraged us to speak to our experiences and help others learn alongside us.” — Joe

Jobel (he/him) & Joey (he/they)

Ryan Pfluger

“The beauty that we are coming to experience in owning our sexuality is that we can define what it means for us and how we want to experience it.” — Jobel

Luke (he/him) & Brandon (he/him)

“Our differences are a plenty, but this love does not bend.” — Luke & Brandon

David (he/him) & Michael (he/him)

Ryan Pfluger

“We started our relationship at the height of the pandemic, and it was amazing to be able to run to Michael and feel safe in his arms.” — David

Milo (he/him) & Legacy (he/they)

Ryan Pflguer

“Queer relationships aren’t tied to the limited, binary expectations that typically define heterosexual relationships.” — Milo

“Creating more healthy space in our friendship has been peaceful for us. I feel we are embracing a new form of love.” — Legacy

Coyote (he/they) & Tee (she/they)

Ryan Pflguer

“Loving you feels instinctual, like a habit I was born with. It feels like I was born to love you.” — Tee

“I can feel you loving something deeper than the surface of me and it makes me feel so alive.” — Coyote

Jo (they/them) & Zac (they/them)

Ryan Pfluger

“What can I say other than it is incredibly life-affirming when Jo and I are able to achieve the level of coordination needed to experience the sensation of ‘them,’ and that it helps when I say, ‘I love them’ or ‘I trust them.’” — Zac

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