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Designer of the Year: Nicolas Ghesquiere
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He Took on Trump — Now He's the Most Talked About Designer of the Year

Out100 honoree Nicolas Ghesquière is the women's artistic director of Louis Vuitton. "Activist" wasn't supposed to be part of his job description.

Nicolas Ghesquiere is, by now, used to going last. After all, for the past five years, his collection has served as the grand finale of "Fashion Week," an epic journey which really consists of a multi-city tour spanning New York, London, Milan, and Paris, and clocks in at a little over a month's worth of runways, presentations, "re-sees," and appointments. The trouble with going last, of course, is that the attendees -- many of whom by now have witnessed 150 or more shows -- are travel-weary, and think they've surely seen it all.

That was the case in October, until they were ushered past the famous glass pyramid at the Louvre Museum and into an expansive courtyard. There, they entered a large box made of pine, and promptly found their seats. The best way to describe the size of the venue is, perhaps a bit ironically, in sports terms: it was about as large as a basketball stadium.

After the camera flashes finished their final dance among the Vuitton spokeswomen -- the front row attendees included Catherine Deneuve, Laura Harrier, and Pose's Indya Moore -- the lights in the space faded to black. And all at once, an entire wall was consumed with the image of a lipsticked, topless woman -- musician, producer, and Out100 alumna, Sophie -- who began to move rhythmically and solemnly to an extended version of her song, "It's Okay to Cry."

Beneath Sophie's chin, a small, black rectangle appeared. And from there, out marched the models; some in short, flouncy skirts, and others in sharply-tailored pantsuits with a slight flare at the leg, cattleya orchids embellishing their jacket lapels. The show prompted Vanessa Friedman, the fashion director of TheNew York Times, to conclude in her final review of the season, "The time of ceding the high ground to streetwear...is at an end. That's so 20-teens. 2020 is coming. Time to get dressed."

Once again, Nicolas Ghesquiere ended Paris Fashion Week -- on a high note.

Of course, Ghesquiere is no stranger to putting on a stellar show. At the age of 25, he was appointed the artistic director of Balenciaga, which was (at the time) a fashion house surviving off the licensing of its fragrances. It was largely due to his hard work that the house became one of the most coveted names in the luxury space. "I remember thinking, there's a reason why you're here now," Ghesquiere says. "So, even if the house has this magnificent history, you're 25 and what they want is your point of view."

That point of view legitimately changed the way women dress, and many of his designs are instantly identifiable as symbols of 2000s style. Case-in-point: the Balenciaga Lariat Bag (which debuted in the early aughts) is currently experiencing a pretty major comeback. "When it first debuted 18 years ago, [the bag] enjoyed a burst of feverish popularity, becoming one of the mid-'00s most defining accessories," writes Vogue's Liana Satenstein. "Somehow, its reputation has lasted."

It's no wonder then, that after all this success (and a knack for making killer accessories) Ghesquiere would find himself across from Bernard Arnault, the Chairman and CEO of Louis Vuitton Moet-Hennesey (better known as LVMH). After his meeting, Ghesquiere had a stroke of brilliance. "I had a feeling that I had to put craft and my hands into a construction of this new aesthetic," he says, "so I decided to cut together magazines and paper to make a model for a handbag."

A portrait of Nicolas Ghesquiere.

The prototype arrived to Mr. Arnault, who clearly saw its commercial viability. Purse enthusiasts are more likely to know it as the Petite Malle, a $5,000+ purse that can be seen all over the likes of celebrities and fashion insiders. The name, of course, is French for "mini trunk" -- a clever innovation, since luggage trunks were the staple of the house of Louis Vuitton since the maison's beginning in 1854.

Ghesquiere arrived as artistic director of women's collections at Louis Vuitton in 2013, now in charge of one of the wealthiest and most powerful fashion brands in existence. But, he insists, his point of view hasn't changed since his days at Balenciaga. "Vuitton may be one of the biggest houses in the world, but still, I think in quite a simple way, and that there's a reason people want to know what I'm thinking at this moment," he says. "That may seem a little egotistical, but you have to have a part of you, as an artistic director, that balances your creative ego with a personality that is much more simple and accessible."

At Vuitton, Ghesquiere has what many would consider a designer's dream. Where he once started off with a team of four or five, his studio now has dozens of employees. Since he is a part of the LVMH family, he also has access to some of the finest materials and craftsmanship in the world. (And, because he's at Louis Vuitton specifically, price is really no object -- he's able to make the most beautiful clothes with the most expensive fabrics known to man.)

But it's exactly his initial approach that allows the richness of Vuitton -- which could, in this particular moment in time, feel elitist and off-putting -- to embody the "now" of what women want and should be wearing. "I'm not a technician, and I've never learned in a proper academic way 'how to do' fashion," he admits. "But I'm very intuitive. So I don't care if I take a handbag and have to completely destroy it to make it better. I do the same with the clothes to make sure that the volume I design on paper is able to achieve an intriguing dimension."

"The act of transformation between the original idea and the realization of it is what makes the greatness of an artistic director," he continues. "Sometimes people think it's about creating -- and that's true -- but the way you give your ideas the shape of reality is where the real expression of your vision lies." Ghesquiere is, of course, able to articulate these things more clearly now, some 20 years after his initial, explosive success onto the fashion scene. "I was young at one point," he says with a laugh. At 48 years old, he is part of a very small and rarefied fashion elite. Inside that circle lies a crop of designers who have managed to become mainstays, even in the aftermath of a tumultuous economic recession, and the endless game of musical chairs where artistic directors are shown the door if they can't turn a profit quickly enough.

It's in his design studio, he says, where he feels the most energized, surrounded by creatives who inspire him to do and be his best. "It's fantastic to be around new points of view, fresh eyes, and someone who looks at things from a different angle, someone who can take my shoulder and move me a few centimeters just to see things totally differently," he says.

And clearly, he has an undeniable knack for talent. Ghesquiere's studio has churned out some impressive names into the industry, including Natacha Ramsay-Levi, who's now in charge at Chloe, and Julien Dossena, who's recently drawn headlines for reinvigorating the house of Paco Rabanne.

While Ghesquiere insists he still has the same spirit for design and innovation that marked his Balenciaga days, his dedication to what happens off the runway has considerably evolved. "I want to make sure that I answer to my moment," he says, succinctly. "But this work, sometimes, makes us very tough and quick about things. It's hard. So the most artistic thing I can do is be soft."

Two diptychs of images from the Louis Vuitton show.

And he doesn't mean "soft" as an aesthetic, but as a vulnerability, an openness. This feeling is what inspired him to demand action on sustainability, particularly at Vuitton. All the wood from the set design of his most recent show, for example, was donated for reuse. Vuitton is also working to reduce the environmental footprint of their events (including their fashion shows) and to optimize the eco-design and manufacturing process of their coveted products. "These are criteria that are absolutely non-conditional," he says. "I think it will help all of us in the industry to slow down, and maybe to appreciate things differently. At least, that's my wish."

Ghesquiere also prompted praise and headlines for tapping Moore as an official "Friend of the House" of Louis Vuitton. With that title, they became the first Black trans person to be one of the faces of Louis Vuitton earlier this year, and their face lit up social media and advertising spots around Paris as the "host" of the show. Moore also appeared in Ghesquiere's pre-fall 2019 collection, and in the ad campaign for the brand's "B Blossom" jewelry line. "I love the empowerment of Indya, when [they're] speaking out loud the things people don't usually say," Ghesquiere muses. "I want to dress that person."

Moore, however, was not the first of his awakening: Ghesquiere has been deliberately hiring trans models for his shows and campaigns--including his fellow Out100 honoree Teddy Quinlivan and the current rising star Krow since 2015. "I think trans and nonbinary people are the people who will open the doors of possibility for humanity and our future," he says. "So if I can stand for my community and try, with my abilities, to make the road less rocky for them, I will do everything I can."

But Ghesquiere's devotion to our community was put to the test when his boss, Mr. Arnault, participated in a ribbon cutting ceremony at a Louis Vuitton factory in Texas alongside President Donald Trump. (Ghesquiere's product -- the fashion accessories and ready-to-wear -- is reportedly not made in the Texas facility.) Many on social media noted the irony of the occasion, especially considering Ghesquiere's declared values, and also those of Virgil Abloh, Vuitton's menswear artistic director (and the first Black artistic director to hold such a position at the brand).

Still, nobody expected the designers to comment on the matter, since speaking out against one's boss in the press would be a risky move at best. And yet, that's exactly what Ghesquiere did: Just two days later, he posted on Instagram stating that he's "a fashion designer refusing this association," accompanied by the hashtag #trumpisajoke. "I'm not taking the voice of someone we'd call an activist today," he told Out two days prior to the ribbon cutting, when asked about his own role in social change. "But if I had more time, I would do more and more. Maybe in the future I will. But the way that I do it [now] is with the respect, the attraction, and the inspiration to showcase people like Sophie, Krow, or others I work with who express this way of being. They're people I want to stand by."

After all, Ghesquiere proudly knows where his magic comes from. "The sense that being gay gives me, it's an asset for being inspired. Maybe it's sometimes pushing my own limits -- the limits I could have just for being gay -- or maybe it's making my imagination go forward, to another territory that belongs to fantasy, to freedom. I think it has an influence in the way I design where, sometimes, pragmatism and function can have a limit."

Ghesquiere has long been pushing those limits when it comes to design. But now, in this next chapter, it seems he's ready to push them elsewhere, too.

Designer of the Year: Nicolas Ghesquiere

Photographed by Collier Schorr
Hair by Shane Thomas
Makeup by James Kaliardos
Set design by Jesse Kaufmann at Frank Reps
Produced by Hen's Tooth Productions
Photo Assistants: Max Dworkin, Cal Christie, Ari Sadok

This piece was originally published in this year's Out100 issue, out on newstands 12/10. To get your own copy directly, support queer media and subscribe -- or download yours for Amazon, Kindle, or Nook beginning 11/21.

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Ryan Pfluger
9 Breathtaking Portraits of Interracial LGBTQ+ Lovers by Ryan Pfluger
Ryan Pfluger
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9 Breathtaking Portraits of Interracial LGBTQ+ Lovers by Ryan Pfluger

In their new book of LGBTQ+ couple’s portraiture Holding Space, Ryan Pfluger lets love guide the lens.


Ryan Pfluger

“I exist at the intersection of marginalization and privilege. I am queer — I am nonbinary — but I’m also white. Grappling with how to handle that as an artist — for my work to investigate a nuanced and complicated space — has been a long journey,” begins photographer Ryan Pfluger (he/they) in his introduction to Holding Space: Life and Love Through a Queer Lens, a revelatory new book of portraiture centering interracial LGBTQ+ couples.

In Holding Space, the meaning of the introduction is layered. The reader learns of the intent of Pfluger’s project — to explore intersectionality through photography of these subjects. But it’s also an introduction to Pfluger, who reveals that his career choice was influenced by an upbringing where he felt powerless. “My father a drug addict, mother an alcoholic. I was outed by my mother at 13 — an age when I didn’t even know what that meant for me. Control became an abstract concept that I was never privy to,” Pfluger shares.

“The driving force to be behind the lens though, was my instinctual desire for people to feel seen, thoughtfully and lovingly,” they add. “From my own experiences and of those I love, I know how damaging being seen through the eyes of judgment, racism, sexism, transphobia, homophobia, and so on can be.”

Gaining control — guiding the lens and the narrative — was an early driving force behind his work. (A renowned celebrity photographer, Pfluger will be known to Out readers for their 2015 Out100 portraits, which included Barack Obama and Caitlyn Jenner.) As photography became “less of a craft and more a part of my being,” however, “I discovered my gift to create art also held space for others—that relinquishing the control I had so desperately craved can be more powerful than possessing it,” Pfluger says. “Photography became a vessel of healing.”

To heal, hold space, and explore intersectionality in a way not seen before through their medium, Pfluger set out to photograph interracial LGBTQ+ couples within their social circle. This time, he did indeed relinquish control and let his subjects tell their story. They could choose the setting and their style of dress or undress. The only requirement was that they touch one another in some fashion.

By the project’s conclusion — “two cross-country trips, over a thousand rolls of film, and sixteen months later” — Pfluger had documented over 120 couples, many of whom were recruited through social media and the internet. Some had broken up over that time period and pulled out of the project. Others wanted to share their heartache. Their stories, in first person, accompany their portraits, which launch Holding Space from the genre of photography book to a work of nonfiction, a chronicle of queer love in the 21st century.

“That is the beauty of relinquishing control,” Pfluger concludes. “Allowing the space for things to evolve and change — for marginalized people to have control over their narratives regardless of my intentions. To listen and learn. That is why Holding Space exists.”

Over 70 portraits and accompanying essays are featured in Holding Space, published by Princeton Architectural Press. The book also boasts excerpts from luminaries like Elliot Page, Bowen Yang, Ryan O’Connell, and Jamie Lee Curtis, and a foreword by director Janicza Bravo. Find a copy at PAPress.com, and see a selection of photography below.

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Akeem (he/him) & Samuel (he/him)

Ryan Pfluger

“Despite our different desires, truths, and fears, there was a unique familiarity that made space for us to better understand each other.” — Akeem

“We challenged the system when we decided to be together, and we’re challenging it again by staying in each other’s lives and preserving the bridges we’ve built." — Samuel

Liz (she/her) & Carlena (she/her)

Ryan Pfluger

“Each and every day I am humbled by the intersectionality of our love. By the way our individual ethnicities, races, upbringings, and queer identities guide us toward an even deeper understanding of self and other.” — Carlena

“My hope is that by continuing to love one another openly and fearlessly, future generations will be inspired to also love without any bounds.” — Liz

Chris (he/him) & Joe (he/him)

Ryan Pfluger

“We are proud to be one of the few queer interracial couples within our immediate or extended family/friend circles, which has encouraged us to speak to our experiences and help others learn alongside us.” — Joe

Jobel (he/him) & Joey (he/they)

Ryan Pfluger

“The beauty that we are coming to experience in owning our sexuality is that we can define what it means for us and how we want to experience it.” — Jobel

Luke (he/him) & Brandon (he/him)

“Our differences are a plenty, but this love does not bend.” — Luke & Brandon

David (he/him) & Michael (he/him)

Ryan Pfluger

“We started our relationship at the height of the pandemic, and it was amazing to be able to run to Michael and feel safe in his arms.” — David

Milo (he/him) & Legacy (he/they)

Ryan Pflguer

“Queer relationships aren’t tied to the limited, binary expectations that typically define heterosexual relationships.” — Milo

“Creating more healthy space in our friendship has been peaceful for us. I feel we are embracing a new form of love.” — Legacy

Coyote (he/they) & Tee (she/they)

Ryan Pflguer

“Loving you feels instinctual, like a habit I was born with. It feels like I was born to love you.” — Tee

“I can feel you loving something deeper than the surface of me and it makes me feel so alive.” — Coyote

Jo (they/them) & Zac (they/them)

Ryan Pfluger

“What can I say other than it is incredibly life-affirming when Jo and I are able to achieve the level of coordination needed to experience the sensation of ‘them,’ and that it helps when I say, ‘I love them’ or ‘I trust them.’” — Zac

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