Usher's New Odor

Hard truth on Friday morning: there isn't a single celebrity you used to respect who hasn't entered the game of celebribranding. The latest entrants to the slap-your-name-on-it race:

Usher- cologne

Ellen - greeting cards

Scarlett Johansson - athletic gear

Fiddy - condoms

Fergie - handbags

Imelda Marcos - jewelry made of "recycled junk"

The most unlikely celebribrand, however, remains CARLOS by Carlos Santana women's shoes