Truman Says
Usher's New Odor
![out](https://www.out.com/media-library/out.jpg?id=32818943&width=600&height=600&quality=85&coordinates=0%2C0%2C0%2C0)
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Hard truth on Friday morning: there isn't a single celebrity you used to respect who hasn't entered the game of celebribranding. The latest entrants to the slap-your-name-on-it race:
Usher- cologne
Ellen - greeting cards
Scarlett Johansson - athletic gear
Fiddy - condoms
Fergie - handbags
Imelda Marcos - jewelry made of "recycled junk"
The most unlikely celebribrand, however, remains CARLOS by Carlos Santana women's shoes
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