Must-See: Brian Atwood's Pumped Up Hunks in New Fall Campaign (NSFW)

Is that a stiletto in your pants, or are you just happy to see me?

Perhaps that's the catchphrase designer Brian Atwood had in mind when he tought of his latest campaign, which features a bunch of hot male models wearing high heels -- and not much else.

The Gods in Heels!!!!! BA style. #brianatwoodbook #BAPUMPED15 #brianatwoodnyc - @fashiontomax @Chad_white @Aurelien_muller @TheWalterSavage @Goncalloteixeira @Adam_Nicklas @SahibFaber_official

A photo posted by brian_atwood (@brian_atwood) on Sep 9, 2015 at 5:24pm PDT

For fall, Atwood recruited some our favorite hunks -- Chad White and Walter Savage are front and center -- and asked them to strut in his 7-inch pumps.

The designer also revealed a steamy series of videos, and more R-rated shots at an exclusive event in New York. See the images below:

Is that a pump in your pants or are you happy to see me? Secrets will be revealed 09.09.15 in NYC #BAPUMPED15 #brianatwoodnyc

A photo posted by brian_atwood (@brian_atwood) on Sep 9, 2015 at 6:32am PDT

The Pair worth fighting for... Secrets will be revealed tonight in NYC #BAPUMPED15 #brianatwoodnyc

A photo posted by brian_atwood (@brian_atwood) on Sep 9, 2015 at 12:18pm PDT

Secrets will be revealed tomorrow // 09.09.15 NYC #BAPUMPED15 #brianatwoodnyc

A photo posted by brian_atwood (@brian_atwood) on Sep 8, 2015 at 8:18pm PDT

Smoking Hot!!! Stay tuned! Secrets will be revealed 09.09.15 in NYC #BAPUMPED15 #brianatwoodnyc

A photo posted by brian_atwood (@brian_atwood) on Sep 9, 2015 at 9:26am PDT

It's finally here! Get ready to be pumped tonight! See you soon - @fashiontomax #brianatwoodbook #BAPUMPED15 #brianatwoodnyc Produced by @fashiontomax Directed by @iammucci Models: @mattgavigan33 @tanyabeau

A video posted by brian_atwood (@brian_atwood) on Sep 9, 2015 at 4:19pm PDT

Someone pls call 911! Our PUMP is on fire! #bapumped15 #brianatwoodnyc photo by @jjweston - @fashiontomax

A photo posted by brian_atwood (@brian_atwood) on Sep 9, 2015 at 8:50pm PDT