26 Million People Change Profile Pictures With Facebook's Rainbow Pride Filter
Photos from Facebook/Leonardo DiCaprio, Anne Hathaway, Elizabeth Warren, Elizabeth Banks, Mark Zuckerberg, Arianna Huffington, Arnold Schwarzenegger
As anyone with a Facebook account can attest to, this weekend saw rainbows sweep across the social media site. In honor of Pride, and in anticipation of the Supreme Court's marriage equality decision, Facebook developed a program to allow users to quickly and easily add a rainbow filter to their profile images. Originally created by two interns, the company saw the concept's promise and streamlined the process.
The reaction was nothing short of viral, with more than 26 million people across the world turning their profiles into visible statements of LGBT pride and support. So far the photos received more than half a billion likes and comments, and the momentum shows no sign of slowing down.
Among the millions were a number of familiar faces, with stars like Leonardo DiCaprio, Elizabeth Banks, and Arianna Huffington taking part. Arnold Schwarzenegger had a particulalry memorable encounter with an anti-gay fan:
— Independent US (@IndyUSA) June 28, 2015