Pharrell & Uniqlo Announce T-Shirt Collab
By Julien Sauvalle
Pharrell may have just sold his infamous Vivienne Westwood hat for $44,100 on eBay (for charity), but he's already moving on to his next fashion venture: Today, the Japanese retailer Uniqlo has announced a collaboration with the multi-talented producer on a line of limited-edition T-shirts.
The “i am OTHER” collection, named after Pharrell's multimedia creative enterprise, will launch globally on April 14. Pharrell will also be the face of a new Uniqlo campaign.
To kickstar the launch, the “Think Other”
T-shirt (worn by Pharrell on the picture) will get an early release in stores on March 21, but only 500 pieces will be available. You'll have to wait until March 31 to preview the full “i am OTHER” collection. What a tease!
'Think Other' T-Shirt by Pharrell x Uniqlo, $19.90, available March 21. More info on Uniqlo.com