Until now, the Butler program encouraged customers to bring their old A.P.C. raw denim jeans to a local branch, where they could be exchanged for a new pair of raw denim jeans at half price. Going through a recycling procress in A.P.C.'s workshops, the jeans are then washed, mended, and marked with the initials of their former owner, before re-appearing in stores with a second life.
Beginning this year, the application to trade your jeans can be completed on A.P.C.'s website. But don't get excited too fast: Each pair needs to meet precise criteria to be eligible for trade.
Reviewed on a case by case basis, the jeans need to have been broken in to a certain degree and washed following specific instructions: dry clean, hand wash or machine wash in cold water with Woolite black. Spin cycle is a no-no. As for any pair of new raw denim jeans, letting them get dirty for as long as possible before their first wash is also highly recommended.
For more information on A.P.C.'s Butler jeans, click here.