Super Bowl Preview: David Beckham Scales Buildings in His Undies

1.24.2014

By Stacy Lambe

Check out a snippet of his upcoming ad

David Beckham is returning to the Super Bowl, and this time he's upped the ante. In a new campaign for his H&M bodywear, viewers are in charge of what ad will run the night of the big game: #Covered or #Uncovered

While fans vote on which Becks they want to see running through the streets, H&M has released a behind-the-scenes look at the campaign. Nicholas Winding Refn (Drive, Only God Forgives) directs Becks as he scales rooftops and buildings across London.  

"He's a magnet — you very much move toward him," Refn says. We totally agree.

Frankly, we'll just take more of this:

More teasers here.

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