Diesel Opens Miami Swim Fashion Week

Heading to Florida? If so, you're in for a treat. With Miami's Swim Fashion Week only days away, the city is already heating up and we found the best place to cool off. To kick start the festivities, Diesel will be hosting the opening party on Friday, July 16th from 8PM to Midnight at the W Hotel Pool. Get there early because we hear they are treating attendees with a runway presentation around 9PM. Miami, pool party, Diesel... need we say more?

-- JOE REILLY