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Björn Borg's 'Get It On' Underwear For Two To Fight HIV

The underwear line that wants you to #getiton safely

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Jesse Steinbach
Jesse Steinbach Sep 27, 2013
Jesse Steinbach
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Former tennisman Bjorn Borg has teamed with the MTV Staying Alive Foundation to launch 'Get It On,' a new line of underwear with a social message.

'Get It On' will combat the spread of HIV by promoting safe sex, donating one Euro to the MTV Staying Alive Foundation for each underwear sold.

Even better: If you buy a tandem pant (a risque pair of underwear with room for two, as shown here by models Jarrod Scott and Amanda Booth), Bjorn Borg will give 100% of the proceeds to the Foundation.

"Since our brand reaches a young audience, we felt this was a natural project to get involved with and join the fight in raising awareness for HIV," said James Lee, head of design at Bjorn Borg.

The 'Get It On' collection features a geometric Kama Sutra print and is available in multicolor or black and white at the Bjorn Borg website. Pick up a pair and spread the word by using the hashtag #getiton.

Check out the Bjorn Borg SS14 Runway at London Fashion Week and listen to Lee discuss 'Get It On' in the video below:

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