Start Your Morning With a Cup of Tom

There's nothing like waking up from a wild night to a hot cup of Joe... or Tom. Robert Paulig Roastery has released a new collection of coffee that pays homage to Tom of Finland. As part of Robert Paulig's Art Roast coffee series, the collection features four unique packages, each with one of Tom's iconic drawings.

"Dubbed 'BUILT BOLD' and 'HEAVY DUTY', the coffee's dark roast flavor is representative of the allure of Tom's men; unapologetic, self-aware and boastfully proud. With an intriguing blend of Arabica beans, the taste is dominated by Mexican flavors, mixed with Brazilian and Colombian notes and nuanced with an intriguing nutty tone. All Robert Paulig Roastery coffees are slow roasted in small batches, for enhanced body and taste."

In partnership with the Tom of Finland Foundation, the collection was developed to shift perceptions of equality and respect. Cofounder and president of Tom of Finland Foundation, Durk Dehner said:

"To be able to see the work Tom of Finland, key protagonist for sexual liberation and human rights, in the aisles of supermarkets and department stores can be life changing, and we hope it will influence the younger generation to embrace all personal identity."

The Tom of Finland coffee collection will be available online and in Finland.