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The RED HOT campaign started as a celebration of redhead beauty. Now, photographer Thomas Knights and designer Elliott James Frieze are turning that celebration into a movement with RED HOT II.
The duo is returning with a new art book and exhibition, but they'll be taking the campaign further with limited-edition products to make RED HOT a true lifestyle brand--including a new RED HOT underwear line.
"What I noticed, is there is a real bias in Western media toward constant sun tanning--fake tan, sun beds, a 'healthy glow' and all those beauty ideals that we're told are attractive," Knights said. "I just do not fit into, and will never fit into, (these brands)."
The new campaign has evolved since last year's calendar and taken a more conceptual approach to redhead beauty, delving into a classical, timeless style straight from Olympus.
"Inspired by porcelain-white ancient Greek sculpture, this exhibition and art book will explore the beauty of the redhead's pale skin--its supposed fragility, and poetic appearance," Knights said. "We're basically taking the conversation much further this time. Celebrating what makes being a redhead unique, and in turn hopefully empowering people to own their difference and to feel more comfortable in their own skin."
Knights started a Kickstarter campaign to help fund the art book. For more information, visit the campaign's page.