Gucci Opens its Archive to the World
By Julien Sauvalle
Gucci may be over 90 years old, but it continues to innovate. The Italian luxury brand has launched a new website, GucciMuseo.com, bringing the experience of visiting the real Gucci Museo, in Florence, to a global online audience.
The brainchild of Gucci’s creative director, Frida Giannini, the Museo is home to permanent and temporary exhibitions drawn from the brand's archive, shown in parallel with contemporary art installations. Since its inauguration in 2011, the gallery has been so popular that Gucci has decided to extend the possibility to visit it online.
The site can be experienced in eight languages, across all types of devices (desktop, tablet, and smartphone), and features a digital archive of the museum's key exhibitions. You can check out the history of the timeless horsebit loafer, the iconic bamboo collection, or the Logomania gallery. In each “room,” users can find pictures of vintage pieces, videos about Gucci’s most iconic styles, and panoramic images of the real museum.
Although nothing beats a real trip to the Old World, this should keep us fashionisti busy while we save for our next plane fare.