Playbill Goes Rainbow for Pride
By Brandon Voss
For the first time in its 130 years, Playbill will alter its logo in honor of LGBT Pride.
The performing arts magazine's iconic black-and-yellow cover logo will become rainbow-hued at all Broadway and off-Broadway theaters for the month of June. The brand's digital properties and social media sites will follow suit the last week of June to commemorate Pride weeks in New York City, San Francisco, Chicago, and other major cities around the world.
"The Broadway community has always been at the forefront of this issue — leading the way to prove that equality, love and respect matters," says Playbill president and CEO Philip Birsh in a statement. "Playbill continues its support for this vital cause by honoring all the outstanding efforts made by the community at large and will lend our magazine — the magazine of Broadway — to celebrate all the theatrical community has done to further the efforts towards fairness and equality."
Special LGBT-related content began June 1 on Playbill.com, including profiles of nonprofit organizations such as Broadway Impact and Broadway Cares/Equity Fights AIDS.