Babe Rosé Celebrates Queer Beauties in New Inclusive Campaign

Wine advertisements have a tendency to be mundane, and like most marketing, heteronormative. The world doesn't need another ultra-glam photo of Becky in a bandage dress sipping bubbly, which is why Swish Beverages has collaborated with queer New York photographer Yuki James to create an iconic declaration of inclusive beauty. Featuring four diverse babes, each with the tagline, "This is a Babe," Swish's Babe Rose with Bubbles proves to be the type of beverage we'll be stocking our refrigerators with this summer.

Related | Yuki James Celebrates LGBTQ Diversity With 'Queer Today: Portraits of a Family Extended'

"We chose models for the campaign that we, personally, consider to be babes," James told OUT. "We avoided thinking about what the general public may define the term to be. If we all openly expressed our unique and varied preferences more, instead of making shrouded fetishes of other humans, the beauty standards would be so much more colorful and embracing."

Keep clicking to meet all four babely Swish models.

Photography: Yuki James for Babe Rose with Bubbles