Laverne Cox & Equinox Break a Sweat with #'PoweredByPride

In support of the LGBT community and in celebration of Pride Month, Equinox has partnered with Los Angeles based artist, David Flores to create an interactive mural in Brooklyn, London, and San Francisco.

Actress, activist, and noted cover girl Laverne Cox is the campaign's ambassador, serving you Daisy Duke realness at the Brooklyn mural on N 13th & Wythe Ave in Williamsburg.

For every use of the hashtag, #PoweredbyPride, Equinox will donate $1 to the Hetrck-Martin Institute — a charity seeking to foster healthy development for struggling LGBTQ youth — and London's The Pillion Trust. 

Click through to see other snaps from Cazwell, Amanda LePore and others putting their powerful pride on display. 

@lavernecox: Pride for me is about living authentically, having the courage and power to stand tall spiritually, emotionally and physically in my truth. Join me by sharing what pride means to you, and visiting the @Equinox mural in Williamsburg to share a kiss in support of universal love!’

@equinox: Because bolder is always better. Celebrate #Pride2015 by striking a pose, or stealing a kiss, in front of our @DavidFloresArt #PoweredByPride mural on N 13th & Wythe Ave in Williamsburg. #NYCPride

@tytryone: Be your true self!!!! Ty Hunter for the Equinox campaign.#POWEREDBYPRIDE.

@cazwellnyc: Never forget that pride isn't just a weekend in June. It's part of you 365 days a year. 366 days on a Leap year. Take it with you in every situation and every home and every neighborhood. Besides,being gay is the fuckin shit.

@amandalepore

@marco_ovando: Just Be You! Happy to be shooting the #poweredbypride Campaign [email protected] benefit [email protected], behind the cool art [email protected], HELP US to raise more money by posting why are you Proud and use hashtags #poweredbypride#pridemonth #equinox

@chictravelguide: No one can rain on my parade...except actual rain

@tightclub

@goteamdagger: Kissin the guns

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