Kraft Releases Rainbow Oreo Ad
By Peter Frost
In honor of Pride 2012, Kraft Foods has released an ad to their Facebook page showcasing an Oreo cookie with layers of creamy rainbow frosting. The photo, with a headline reading, “Proudly support love”, has gone on to receive over 200,000 “likes” since being posted on Monday.
Despite the many fans of the picture, the response hasn’t been all been sweet. Many of the over 40,000 commenters have criticized the company for such a vocal show of support of the gay community, with some even calling for a boycott of the organization. These complaints haven't fazed Kraft's associate director of corporate affairs, who said, "As a company, Kraft Foods has a proud history of celebrating diversity and inclusiveness. We feel the Oreo ad is a fun reflection of our values." Plus, what sort of heartless monster could hate a cookie?
However, the biggest offense of all is on our taste buds. It seems to be that the delicious-looking cookies aren't even for sale, with the fine print under the ad reading, “Made with creme colors that do not exist.”