Matthew Connor's 'How is July Already Over?'

8.12.2014

By Michelle Ehrhardt

Out-and-proud avant pop artist tells story of gay romance gone awry in latest video

Photo: Mark McAndrews

Gay pop-artist Matthew Connor today premieres, exclusively through Out, the music video for his newest single "How is July Already Over?" Focusing on the rise and fall of a promising relationship, the song follows Connor's character as he tears himself apart by remembering all the places where he and his ex-lover (portrayed by Hunter Canning) fell in love. Shot in black and white stop motion and directed by photographer Marc McAndrews, 4,000 frames (out of a total 21,000 taken during production) appear in the final cut of the video and create a vintage effect, helping to emphasize the song's nature of longing for days past.

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