The Out Guide to London

7.30.2012

By Out.com Editors

Embrace your inner Anglophile.

Rebranded
Four British labels that have endured the test of time.

FRED PERRY
Established:  1952, Wimbledon
Known for: Polo shirts
Now: The short-sleeved polo that became its calling card was taken from the court to the street immediately. Recently, Dior creative director Raf Simons renewed his contract to work with the brand. FredPerry.com

BARBOUR
Established: 1894, South Shields
Known for: Waterproof outerwear, waxed jackets
Now: Still family-owned five generations on, the company now produces a full wardrobe that’s been adopted by the vintage-loving hipster scene. Barbour.com

DR. MARTENS
Established:  1960, Northamptonshire
Known for: Leather boots
Now: The shoes have long been associated with rebellious youth culture. And recent collaborations with model Agyness Deyn and Liberty London add contemporary appeal. DrMartens.com

SUNSPEL
Established:  1860, Nottingham
Known for: Undergarments, basics
Now: Appointed as creative director in 2010, designer Johnathan Anderson introduced a trimmer fit and youthful colors to brand staples like boxer shorts, undershirts, and pajamas. Sunspel.com

Tags: London
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