MOST VALUABLE PLAYERS
MOLLY SCHIOT & TIM PALEN
Few people could make a mesmerizing stop-action film armed only with 1,200 marshmallow Peeps; even fewer could turn that into a full-time career. Director/artist Schiot, 29, has done just that, producing offbeat commercials for Nokia, Converse, and Trident, and music videos for Sleater-Kinney and Mark Ronson.
Renegade marketer Palen knows how to push buttons. The copresident of theatrical marketing for Lionsgate Films, which has produced such art house fare as Monster’s Ball, Away From Her, and Precious but is perhaps best known for shocker gems like the Saw and Hostel series, has made a career of freaking people out with his incredibly imaginative marketing campaigns. An accomplished photographer, Palen often uses his own pictures for his films’ iconic promotional posters, like Saw II’s, in which the Roman numeral two was represented by two severed fingers.
