Daily Crush: Wooyoungmi Exclusive Collection for Mr Porter

6.3.2014

By Julien Sauvalle

South Korean label Wooyoungmi launches a capsule collection on MrPorter.com

The Paris-based South Korean label Wooyoungmi already has a steady fanbase in Europe, and it's about to break out big time in the States. The fabulous Mme Woo, designer of the brand, took inspiration from the flora and fauna of the desert to come up with a capsule menswear collection, exclusively available at MrPorter
"I looked to create a capsule collection that was a natural evolution of my spring/summer 2014 show, with its influences from the Korean artist Kyung Woo Han," Woo says. "I was particularly inspired by the colors of minimal natural landscapes: sky blue, desert terracotta and cactus green."

The eight-piece collection, modelled by Catalan sprinter Xavier Serrano in the stunning campaign lensed by Nacho Alegre, shines for its slick, modernist line, and a skillful combination of materials, such as snake skin and suede on sneakers. And Mme Woo is here to stay: A new collaboration with Mr Porter is slated for fall. Until then, shop away! 

Wooyoungmi Collection for Mr Porter, available now at MrPorter.com

(Above: Button down shirt, $350; Sneakers $505; Below: Folio, $370; Shorts, $280; Tote bag, $260.) 

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