Pharrell's Latest Collaboration? Adidas

3.27.2014

By Jesse Steinbach

'[It’s] an amazing opportunity to work with creative people who understand where I’m coming from.'

(Photo via Instagram)

One Oscar-outfit and Instagram post later, and superproducer Pharrell Williams has teamed-up with Adidas.

The pop-star (and recent Oscar-nominee) will join the ranks of fellow Adidas collaborators Raf Simons, Yohji Yamamoto, and Rick Owens.

“[It’s] an amazing opportunity to work with creative people who understand where I’m coming from and respect my taste while having access to great technology and an amazing brand history,” Williams told WWD in an exclusive interview.

But Pharrell is no stranger to the fashion world: He already has an impressive list of collaborations under his belt, including a fragrance line with Comme des Garçons, sunglasses with Moncler, and a shirt line with Uniqlo. That is on top of his own clothing label, Billionaire Boys Club, and in the wake of past partnerships with brands such as Louis Vuitton.

“They all fall under different categories or businesses of mine so they are all different and don’t really interfere with each other," Pharrell said.

Pharrell also owns his own textile company, Bionic Yarn, "which turns plastic debris from the oceans into yarns and fabric." Pretty smart!

This will be first time Adidas works with a designer who has his own textile company, and their match is set for the long run: “Adidas is giving me a great opportunity to develop products which I love and will also be using Bionic Yarn and is more of a partnership than a collaboration as we look to work together for the next few years," Pharrell said.

 

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