The spring/summer 2014 collection celebrates the decade-long collaboration between Adidas and designer Jeremy Scott. To mark this anniversary, Scott pushes ahead with his luxury sportswear vision, while keeping his focus on bold colors, qualitative fabrics, and intricate prints.
For the look book, Adidas and Jeremy Scott tapped Adonis Bosso, a 23-year-old model born in Ivory Coast and raised in Montreal.
After landing a major campaign with H&M last year, Bosso has become one of the most sought-after faces in the industry. At the last New York Fashion Week, we saw him walk for Richard Chai, Michael Bastian, and Duckie Brown.
Bosso was also featured in the spring presentations of J.Crew and Public School. At the latest Paris Fashion Week, he stole the show in this a bright red ensemble by AMI.
For this new collection, Jeremy Scott sticks to UK influences -- and includes himself into the mix.
All-over Adidas logo prints are crowned with a digital photo of Scott with a Union Jack face paint. Scott's British inspiration also colors the footwear through a bold Union Jack print on the Adidas Letter Instinct trainer, which also comes in a leopard print.
Scott also stays true to his classic American sportswear heritage by offering a cropped and colorful football jersey, featuring plastic numbers with two-tone gel inside. For the bottom half, Scott revitalizes the shorts silhouette with jogger sweatpants that have full-length sleeves attached to the sides.
Scott returns to a neon color palette, either with a bomber jacket in bright yellow, or perforated mesh tops and shorts in orange and green shades.
One of the key themes for this collection is the pearl embroidery, a traditional technique from London. The "pearlies," a nickname for East End street traders wearing suits decorated with pearl buttons, emerged in the late 18th century and peaked in the 1970s. For spring 2014, Scott put hand-stitched pearl buttons on heavy-weight jackets and matching tracksuit bottoms with bondage details.
Other pattern themes include Scott's signature winged dollar sign, as well as florals and leopard prints. All of them are classic patterns for the designer, who updated them to fit a new spring aesthetic.