Daily Crush: Bread & Boxers Underwear

11.26.2013

By Julien Sauvalle

Super-comfy undies from Scandinavia

Created by two friends from Sweden, Bread & Boxers fulfills their vision for perfect underwear: Being part of your daily routine, they thought that getting underwear should be as simple as picking up the morning bread.

Cue their latest collection of T-shirts, boxer shorts, and socks, available in the U.S. at Nordstrom. Made in organic cotton with a touch of elastane, each pair of boxer provides a perfect fit and the ultimate comfort -- not too tight, not too loose. Which is exactly what we like.

As if that weren't enough, they also came up with a stunning campaign shot by Jörgen Brennicke, featuring models happily lounging in their Bread & Boxers skivvies.

SLIDESHOW: Discover Bread & Boxers

Want more? Check out the campaign video below:

 

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