Daily Crush: Bread & Boxers Underwear
By Julien Sauvalle
Created by two friends from Sweden, Bread & Boxers fulfills their vision for perfect underwear: Being part of your daily routine, they thought that getting underwear should be as simple as picking up the morning bread.
Cue their latest collection of T-shirts, boxer shorts, and socks, available in the U.S. at Nordstrom. Made in organic cotton with a touch of elastane, each pair of boxer provides a perfect fit and the ultimate comfort -- not too tight, not too loose. Which is exactly what we like.
As if that weren't enough, they also came up with a stunning campaign shot by Jörgen Brennicke, featuring models happily lounging in their Bread & Boxers skivvies.
Want more? Check out the campaign video below: