For their new advertising campaign, the Swedish brand Happy Socks gave photographer David LaChapelle free rein to do whatever he wanted with their product.
After the exhilarating series of photographs featuring dancers jumping around in nothing but socks, the photographer directed a 9-minute short film, The Exorsocks, introducing dancer Katie Johnson in a choreography by John Byrne.
The project is LaChapelle's first movie venture since 2005's Rize. Loosely based on Hans Christian Andersen's fairytale The Red Shoes, the film sees Johnson playing a messed-up prostitute who becomes "possessed" by an uncontrollable desire to dance after she puts on a pair of new Happy Socks.
If you're in for a trip, watch the full video below (Warning: some scenes may be NSFW):
