Starting on October 5, Hermès will celebrate its expanding range of products for men with a unique series of special events in three U.S. cities: New York, San Francisco, and Seattle.
The first event will open in the Madison Men's Boutique in New York from October 5 & 6. There will be a special focus on he bespoke and made-to-measure services, as well as a presentation of truly exceptional men's pieces, including a rose gold and black crocodile strap Tourbillon watch (the only in the world) tand a dark green Bayou Crocodile Barda messenger bag.
The next event takes place in the San Francisco boutique, which will be entirely transformed and dedicated to the Men's Universe from October 19 through October 24, and will showcase the "vast array of products offered for the Hermès Man - RTW, home, fragrance and bags," according to a release.
Last but not least, the Seattle Boutique will have an interactive art installation by renowned digital projection artist Miguel Chevalier from October 31 through November 6. Chevalier has explored the inventive designs for Hermès's AW12 silk Tech-ties collection, allowing guests to playfully interact with the whimsical designs.
Oh, and if you can't make it to one of the store locations, don't fret. For the first time on Hermès.com, the brand will launch a special animation dedicated to the Men's universe, which will go live on September 21 through November 10.