It's been said that New York isn't so much a sprawling, unified metropolis as much as it's a group of small, idiosyncratic villages crammed tightly together. Compare the denizens of the Upper East Side versus those on the Lower East Side, and you'll understand the reasoning behind that theory. Louis Vuitton's history has always been deeply entrenched in the world of travel, and recently they've been using the Web to further explore just who the LV man is as he traverses the globe. Most recently, they shot a short film set in a dreamy, eerie version of Los Angeles, and now the French brand has set its sights on Manhattan's male population—but broken down by neighborhood. For each of the areas they highlight, they've chosen a special piece of outerwear that typifies the particular ethos of the locals (yes, people, we realize that it's only the end of July, but the time has come to start thinking of your autumn coats, believe it or not). Above, from left is: The East Villager (in a down jacket with leather detailing and removable sleeves and hood), the Soho-ian (in a peacoat made of double-faced cashmere), the West Villager (with a windbreaker made of a lightweight, water repellent techno-cotton), and the Bowery man (sporting a leather blouson with a beaver fur collar—major!) While these coats are definitely being sold at uptown prices, it's nice to see some cute downtown dudes sporting them.