Lanvin Used 'Real' Guys for Its Fall Ads


By Editors

They just happened to find 'real' guys who were as hot as models.

Instead of using willowy, gorgeous models for their fall 2012 campaign, French brand Lanvin used willowy, gorgeous boys who were not currently represented by an agency. Smart move, if you ask us—cut out the middleman. Steven Meisel went took the straightforward approach in shooting these handsome gents in the luxe goodies. Voila!

Tags: Truman Says