Grooming mecca Kiehl's is not only dedicated to making you look good. While they may be in the business of ensuring that your skin and hair look great, their dedication to philanthropy points toward much deeper roots. One of the company's many creative charitable endeavors is the yearly LifeRide, a nine-day motorcycle journey which raises money for amfAR. This year Kiehl's President Chris Salgardo and amfAR CEO Kevin Robert Frost are leading the expedition, which started on Friday with their final destination set for Washington D.C. on the July 21, the eve of the International AIDS Conference. Follow along on their blog, Facebook page, or on Twitter.