Cream of the Crop: The Art of Shaving Wants You to Upgrade Your Shave
By Out.com Editors
Whether you're a perfectly manicured Beau Brummell or you sport of Allen Ginsberg-ian beard, the fact of the matter is that all men, at one point or another, must pull out the trusty razor and shave. It's a complex, love-hate relationship: part nuisance, part celebrated ritual. Regardless of your feelings, though, it's perhaps the most important part of a man's grooming routine (well, second to brushing your teeth). The folks over at The Art of Shaving recognize the Sisyphusian frustrations guys may associate with their morning shave, only to watch it grow back again and again. While the company offers an array of quality products, they know that their responsibility goes beyond merely selling merchandise. Educating guys on how to achieve the perfect shave—whilst avoiding common pitfalls like razor burn, dry skin, and nicks and cuts—has become part of the brand's ethos, as evidenced by their four-part formula to help create the best shaving experience possible.
They also know that men are creatures of habit, and once they find a product, it's hard to sway them from trying something new. Because of that, they're challenging gentleman to a friendly duel, of sorts. Just swing by your local Bloomingdale's tomorrow, April 28th, and bring in whatever product you currently use (even if it's empty!) and they will replace it with a bottle of their own shaving cream for you to try yourself (while supplies last, obviously). And for those who are already converts of the brand, if you spend $100 or more on products from The Art of Shaving, you'll receive a $20 Bloomingdale's gift card. Will your current cream pass the test? Only one way to find out.
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