GQ is reporting that businesses along London's historic Savile Row are unhappy with plans to open an Abercrombie & Fitch in their midst. Savile Row has long been associated with quality, handmade, bespoke suiting by teams of artisans. A&F is known for, well, Jersey Shore's "The Situation," and sweatpant-clad college girls. So, you see the the dilemma. The heritage-rich brands want to discourage interlopers closely associated with mass-production, for fear that will devalue the aspirational associations people have with the district. Well, this is surely the most dapper protest we've ever seen—much more civilized than any hippie-filled Occupy Wall Street rally we witnessed—though it does seem to imply there won't be any chance of flared tempers, these dudes look way too sharp to surrender to fisticuffs to settle an argument.
Photo courtesy of GQ.com