Brit Rhythm http://www.out.com/sites/out.com/files/imagecache/slide-image-white/1-Burberryx400.jpg 27266

$79, 3 oz, by Burberry, at US.Burberry.com

With a campaign fronted by George Barnett, drummer of the British rock band These New Puritans, Burberry's latest scent for men is the first fragrance conceived in-house under the creative direction of Christopher Bailey. Sexy, energizing, and charged with adrenaline, the top notes of basil, cardamom and juniper berries lead to a warmer body of leather, patchouli and incense, inspired by the heavy atmosphere of a packed concert arena.

Aqua Vitae http://www.out.com/sites/out.com/files/imagecache/slide-image-white/2-Kurkdjianx400.jpg 27265

$185, 2.4 fl oz, by Maison Francis Kurkdjian, at Neiman Marcus

Fresh and citrusy, Francis Kurkdjian's new scent evokes a sea breeze in Calabria. Italian lemon and mandarin are paired with guaiac wood and vanilla to create a subtle and luminous second-skin scent. Limited-edition 200ml bottles signed by the perfumer are also available, exclusively at Neiman Marcus ($245).

Polo Red http://www.out.com/sites/out.com/files/imagecache/slide-image-white/3-RalphLaurenx400.jpg 27264

$61, 2.5 fl oz, by Ralph Lauren, at RalphLauren.com

Inspired by his luxury car collection, Ralph Lauren launches a woody fragrance spiced up with "red notes": cranberry, saffron, and grapefruit. A strong and masculine scent with a warmer dry-down of coffee and amber.

Rive d'Ambre http://www.out.com/sites/out.com/files/imagecache/slide-image-white/4-TomFordx400.jpg 27263

$210, 1.7 fl oz, by Tom Ford, at Bergdorf Goodman

Tom Ford expands its exquisite Private Blend collection with "Atelier d'Orient", a series of four scents inspired by Asia. Our favorite for men is Rive d'Ambre, a fresh and sensual accord of citrus notes --bitter orange, bergamot, lemon-- dirtied up with amber and cognac.

Chrome United http://www.out.com/sites/out.com/files/imagecache/slide-image-white/5-Azzarox400.jpg 27262

$56, 1.7 fl oz, by Azzaro, at Macy's

Azzaro's Chrome, a cross-generational best-seller, gets a more contemporary interpretation with the release of Chrome United. Led by bergamot, pepper, and coriander, this instant classic leaves a cool, ozonic impression enhanced by musk and violet leaf. Balmy notes of cedar wood and black tea add a comforting touch to the scent, reminiscent of a blissful day at the beach.

$79, 3 oz, by Burberry, at US.Burberry.com

With a campaign fronted by George Barnett, drummer of the British rock band These New Puritans, Burberry's latest scent for men is the first fragrance conceived in-house under the creative direction of Christopher Bailey. Sexy, energizing, and charged with adrenaline, the top notes of basil, cardamom and juniper berries lead to a warmer body of leather, patchouli and incense, inspired by the heavy atmosphere of a packed concert arena.