J Brand's Donald Oliver: Denim Dos & Don'ts

12.5.2013

By Julien Sauvalle

The denim brand's creative director shares his expertise
 

DENIM CARE
If you want to preserve the color of your jeans, don’t wash them often. But when you do, be sure to have these products on hand.
 
THE LAUNDRESS DENIM WASH
A New York–based company making stain annihilation its mission, the Laundress offers this gentle detergent to help maintain your jeans’ soft, worn-in feel. 16 fl. oz., $19; TheLaundress.com
 
DYLON PERMANENT FABRIC DYE
If your jeans are starting to look too faded or distressed, just grab some gloves and take matters into your own hands. Simple as that. 1.75 oz., $3.59; DickBlick.com
 
MR. BLACK DENIM REFRESH
Raw denim can be a bitch to clean, but if you don’t feel like washing it, at least make sure it doesn’t stink. Try a spritz of antibacterial spray to keep things in check. 2 fl. oz., $11; Mr-Blacks.com
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