Dynamic Duos

3.16.2012

By Max Berlinger

Once the exception, now a rule, fashion collaborations have become an industry norm.

Photography by Joshua Scott

Smaller labels tag-teaming with large retailers have proved that the output can be a mutually beneficial affair. This spring, H&M continues its tradition of successful high-end partnerships with Marni, the eclectic, print-happy Italian label designed by Consuelo Castiglioni. Swiss luxury label Bally tapped multimedia artist Olaf Breuning to impart a touch of graphic whimsy to the brand. And Coach recruited illustrator Hugo Guinness to depict quotidian objects on various accessories.

Clockwise from top: Bally Love #2 leather tote by Olaf Breuning, $795, Bally.com; Hugo Guinness for Coach ticking stripe accordion wallet, $248, Coach.com; Marni at H&M sandal, $59.95, HM.com

Tags: Truman Says
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