LA’s Frontiers Magazine Has New Ownership
By Matthew Breen
The Los Angeles Times reports that LGBTs' search for information and community online was a driving impulse in a look to new leadership for Frontiers magazine, under new Chief Executive Michael Turner. Turner recently bought the magazine for $361,000 when it was in Chapter 11 bankruptcy.
From the Times: “The CEO has also started eliminating ‘the porny, escorty, classified and display ads’ the magazine is known for, which used to take up the bulk of its print edition. The goal is to lure local and national businesses to take on half-page or full-page ads by eliminating all classified ads before the magazine's official relaunch, timed to coincide with the annual L.A. Pride Parade events in and around West Hollywood in June. The publication will also shift away from stories that revolve around night life and instead provide a mix of national and local news and lifestyle features.”
Turner will emphasize digital growth, and finding untapped communities. They are starting with a special Russian edition on Thursday. But about Russia, or in the Russian language? The Times didn’t specify.