WATCH: Avicii’s ‘Wake Me Up' Video

7.29.2013

By Alex Panisch

The old story of escaping a small town and finding acceptance in the big city

If you haven’t heard Avicii’s ‘Wake Me Up,’ the first single off his upcoming album “True” (out Sept. 17), brace yourself: it’s a bit departure from “Levels,” “Silhouettes,” and “I Could Be The One.”

The track has a sound that could best be described as “techno line-dancing” and, trust me, that’s a good thing. The song’s pretty mint and it’s always a good sign to see a young artist experience with different genres and take risks.

The video—obviously paid for by Ralf Lauren Denim & Supply—tells the story of the girls who are outcasts in their small towns. As they walk through the streets, they the subject of stares, but when the elder girl escapes to the big city, she finds acceptance in a group of friends who all share a similar trait—an Avicii birthmark.

This tired old tale—pared down here to resonate with anyone who was the an outsider in their hometown/high school/family—is still nice to hear every once and awhile. It’s refreshing to hear a dance hit that is about finding one’s place in the world and not just party rockin’.

Check it out below:

 

Tags: Popnography
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