Polo Ralph Lauren Changes Its Name -- Drops the 'Polo'

After an annual shareholders meeting for Polo Ralph Lauren Corp., stakeholders in the company decided to drop the "Polo" from the company's name. Dropping the "Polo" is the result of keeping brand consistency that reflects the company's retail presence, with more stores buying the Ralph Lauren mainline rather than the more commercial Polo line. That being said, the company is doing quite well in the face of the lingering depression: the company's income rose 52.4% for the three months preceding July 2nd, saysWWD, and a 33.3% rise in total sales for this quarter. Lauren notes his active chase of the Asian markets for this robust boom. All in all, things look good for the luxury brand that typifies classic Americana and luxury.