Just Dance: Diesel's Gyrating Fragrance Ad
By Max Berlinger
For Diesel's latest unisex fragrance, Fuel for Life, the brand enlisted the help of choreographer Mark Stuart (of Mark Stuart Dance Theatre) and model Marlon Teixeira (and some chick, but let's be honest -- you're not looking at her) moving and shaking his hot bod. When choreographing for the campaign, he knew how to appeal to his audience and understood what would best convey the essence of the fragrance, and the Diesel brand: "Life is sexy and its something that everyone can relate and aspire to." Well said, friend. Check out the hotness below.
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