Hummer: Frankmusik "Do It In The AM"

5.5.2011

By Noah Michelson

Frankmusik, one of our favorite pop stars -- and rare male one at that -- is gearing up to release his sophomore album, Do It In The AM, in September. The video (above) for the album's first single, and the album's title track which features Far East Movement, was just released and we can't get enough of it.

Mister Musik recently chatted about the concept of the video:

"'The Do It in the AM' video was a treat to do. In three days we hit a pool party, a desert, a shady motel, a motorbike convention and Hollywood hills just to name a few! The concept is 'what the hell happened the night before?' [and] a series of events seemingly related and unrelated hold the whole video together.

Far East Movement tag along and act as my wingmen on this frenzied night. My favourite moment in the video had to be the Go Karting. Far East Movement and I got our crash helmets on and it was like Mario Kart out there. People spinning out -- all round it was so much fun. The final shot of the shoot involved us chasing the sunset up the Pacific Coastal Highway. And we got there just in time! And it was beautiful."

Now we're just counting down the days until we have the full album in our hot little hands.

Previously > Housing Works Hosts Seventh Annual Design on a Dime

Tags: Popnography
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