Thou Shalt Covet: Ecoya Candle

What: Ecoya Love Candle

How much: $39.95

Where:Ecoya.com.au

Why: In case you hadn't noticed the recent explosion of red and pink all over your local Duane Reade, Valentines Day is right around the corner. Sure you can get your paramour flowers or chocolates, but we all know that isn't the most original of ideas. Points for creativity, boys and girls! We've got an excellent solution for marrying the useful and the romantic: Ecoya's Love Candle. This illuminating gift if made from a soy-based wax and smells of indulgent pink Champagne.

We also love the advertising campaign, which comes in three varieties: one ad featuring a man and a woman in bed, one with two men and one with two women. The Australian based company Ecoya recognizes that love comes in many different forms these days. "The Love Candle is a universal symbol that can be used to celebrate and bring any manner of people together," says Geoff Ross, the executive chairman of Ecoya. We couldn't agree more!