Truman Says
CONTACTStaffCAREER OPPORTUNITIESADVERTISE WITH USPRIVACY POLICYPRIVACY PREFERENCESTERMS OF USELEGAL NOTICE
© 2024 Pride Publishing Inc.
All Rights reserved
All Rights reserved
Scroll To Top
By continuing to use our site, you agree to our Private Policy and Terms of Use.
When it comes to online shopping, it seems that just about everything is geared towards the gals. Sure, major retailers like Gap and J. Crew have terrific websites and accommodate their male clientele just fine, but when it comes to high-end designer duds, but dudes are out of luck. Save for an incredibly small number of sites that cater to men (Oki-ni and Aloha Rag come to mind), nothing really looks out for the lazy, rich dude who just wants to shell out his dough for the latest Dries or Prada. It's sad, really.
Enter Mr. Porter. The site, which is an offshoot of the luxury ladies' retailer Net-a-porter, is positioning itself as the answer to this conundrum. Net-a-porter was founded in 2000 by former magazine editor Natalie Massenet, who took her previous experience as a fashion journalist and magazine editor and channeled it into the world of e-commerce. While many people had their doubts way back at the turn of the century ("People shopping online? No way!" they cried.) it's Massenet who is laughing now, seeing as the site now employs 500 people, averages over 2 million clicks per month and shills designer wares including Jimmy Choo shoes, Givenchy, Marc Jacobs and Alexander McQueen ready-to-wear.
But what about the boys, dang nabbit? Well, as of last Friday, the company now has a boy's outlet, and we were among the first invited to take a peek. A few first thoughts: The lay-out is attractive and easy-to-use, so kudos. In a savvy move doesn't really feature models, but "real" stylish men, which is a clever way to appeal to a wide-range of guys who may not log on just to ogle models. The roster of designers being sold at the time of launch is incredibly impressive: Alexander McQueen, Balenciega, Maison Martin Margiela, Jil Sander, Junya Watanabe and Lanvin are all there (although Prada and Dries Van Noten are strangely missing, grrr!). Probably the most impressive aspect of the site, though, is its editorial slant. There is a tab called The Journal, which features news-y menswear an men's lifestyle related subjects. There is another tab titled Style Directory which features videos with designers, a "style dictionary" and images of iconic men and how to capture the essence of their style (although we've been doing that forever). There's also a section -- Wardrobe Manager -- that takes care of logistical needs like a guide to a man's essential closet staples, a wish list manager to keep track of pieces you're eyeing and has a record of everything you've bought, so you can re-order if you like. The level of execution is really amazing, it feels like an e-commerce site for a grown-up, not a teenager. There was a hole in the market for this level of sophistication and we're glad it's being filled.
So, if you've got a couple hundred bucks burning a hole in your pocket, and you're in desperate need of some new threads, head on over to Mr. Porter, he may just be your new best friend.
Want more breaking equality news & trending entertainment stories?
Check out our NEW 24/7 streaming service: the Advocate Channel!
Download the Advocate Channel App for your mobile phone and your favorite streaming device!
From our Sponsors
Most Popular
38 Male Celebs Who Did Full Frontal Scenes
November 17 2023 5:18 PM
These are all the celebrities Who came out as LGBTQ+ in 2023
December 31 2023 12:19 PM
26 actors who showed bare ass in movies & TV shows
February 28 2024 1:50 PM
16 times male celebrities had to say they weren't gay
April 17 2024 11:57 AM
21 LGBTQ+ reality dating shows & where to watch them
April 03 2024 4:01 PM
15 Unforgettable Gay Kissing Scenes From TV & Movies
February 14 2024 10:20 AM
14 queens who quit or retired from drag after 'RuPaul's Drag Race'
April 04 2024 12:56 PM
40 steamy celebrity Calvin Klein ads we'll always be thirsty for
January 04 2024 10:54 AM
The 15 Best LGBTQ+ Movies of 2023
December 04 2023 10:32 AM
Watch Now: Advocate Channel
Trending Stories & News
For more news and videos on advocatechannel.com, click here.
Trending Stories & News
For more news and videos on advocatechannel.com, click here.
Latest Stories
How Todrick Hall is giving back to the community
April 17 2024 8:35 PM
Here's who 'Drag Race' fans on social media want to see win season 16
April 17 2024 5:05 PM
Andy Cohen responds to all the recent Bravo & 'Housewives' chaos as more ensues
April 17 2024 3:56 PM
Not just JoJo Siwa: 30 songs made for an artist & released by another
April 17 2024 3:16 PM
How The Pride Store celebrates National Tea Day: A tale of two brews
April 17 2024 2:14 PM
Here's why Netflix's 'Baby Reindeer' is our new twisted queer obsession
April 17 2024 12:17 PM
April 17, 2024
April 17 2024 11:50 AM
Troye Sivan & Charli XCX are teaming up for the gayest tour ever
April 17 2024 11:43 AM
Kennedy Davenport finally explains the rumored 'All Stars 3' drama with Trixie Mattel
April 16 2024 4:16 PM
Watch the queens from 'Drag Race Live' hilariously reveal Out's RuPaul cover
April 16 2024 4:10 PM
Noah Beck claps back at people who assumed he's gay for hugging a male friend
April 16 2024 4:03 PM