Popnography
CONTACTStaffCAREER OPPORTUNITIESADVERTISE WITH USPRIVACY POLICYPRIVACY PREFERENCESTERMS OF USELEGAL NOTICE
© 2024 Pride Publishing Inc.
All Rights reserved
All Rights reserved
By continuing to use our site, you agree to our Private Policy and Terms of Use.
Photo: Getty Images
A Spanish bullfighter is looking to make a little extra cash by using his cape to advertise a new beverage aimed at gays. Matador Joselito Ortega will peddle Gay Up -- originally a soft drink from Columbia made from strawberries but re-conceptualized for its European release as an energy drink to capture queer dollars -- from the ring despite the fact the move is causing controversy in the macho bullfighting community.
"I am a bullfighter. That is not going to change. I am going to go out into the ring as I have done until now, to risk my life, and the seven goring wounds on my body prove that," he told The AP Wednesday. "If the gay community welcomes me as an image or a symbol, that is fine." Ortega added, "It is a matter of changing what is normal, or usual, within this world that seems so untouchable."
Ortega officially became a matador three years ago but has spent little time in the ring due to injuries stemming from repeated gorings. It is his relative obscurity that makes his spokesmanship possible as it's virtually unheard of for a top rated matador -- many of whom are considered as famous as movie stars or more conventional sports figures in Spain -- to advertise from the arena.
Juan Belmonte, a bullfighting commentator for TV station Canal Sur in Seville, believes that the flare up over Ortega's Gay Up partnership -- the product name will be embroidered on his cape in large red letters -- has less to do with him promoting a gay drink and more with his advertising in the ring. "It is like prostituting the cape," Belmonte said.
In this market, it's either prostitute the cape or prostitute yourself, so we can't really blame the guy for being ingenious enough to use whatever real estate he has available to pull in a few extra dollars and -- with a mug and (presuambly) an ass like that -- certainly a few new fans.
Previously > Win A Date With Nick Lachey
Want more breaking equality news & trending entertainment stories?
Check out our NEW 24/7 streaming service: the Advocate Channel!
Download the Advocate Channel App for your mobile phone and your favorite streaming device!
From our Sponsors
Most Popular
38 Male Celebs Who Did Full Frontal Scenes
November 17 2023 5:18 PM
These are all the celebrities Who came out as LGBTQ+ in 2023
December 31 2023 12:19 PM
29 LGBTQ+ celebs you can follow on OnlyFans
April 18 2024 1:00 PM
26 actors who showed bare ass in movies & TV shows
February 28 2024 1:50 PM
16 times male celebrities had to say they weren't gay
April 17 2024 11:57 AM
21 LGBTQ+ reality dating shows & where to watch them
April 03 2024 4:01 PM
15 Unforgettable Gay Kissing Scenes From TV & Movies
February 14 2024 10:20 AM
14 queens who quit or retired from drag after 'RuPaul's Drag Race'
April 04 2024 12:56 PM
40 steamy celebrity Calvin Klein ads we'll always be thirsty for
January 04 2024 10:54 AM
The 15 Best LGBTQ+ Movies of 2023
December 04 2023 10:32 AM
Watch Now: Advocate Channel
Trending Stories & News
For more news and videos on advocatechannel.com, click here.
Trending Stories & News
For more news and videos on advocatechannel.com, click here.
Latest Stories
April 22, 2024
21h
Meet Ludmilla, the queer Black Latina singer who conquered Coachella
April 20 2024 9:34 PM
Watch the 'Drag Race' season 16 finalists react to the winning queen's crowning
April 20 2024 3:56 PM
Here's how 'Drag Race' fans can buy Sasha Colby's line of ponytail extensions
April 19 2024 10:23 PM
The 'Drag Race' season 16 finale just made Miss Congeniality herstory
April 19 2024 9:38 PM
Here's who won 'RuPaul's Drag Race' season 16
April 19 2024 9:31 PM
'Drag Race All Stars 9' was finally announced—here's when & where to watch
April 19 2024 8:16 PM
Taylor Swift is tortured & Willow Smith has big feelings on this New Music Friday
April 19 2024 5:36 PM