Popnography
CONTACTStaffCAREER OPPORTUNITIESADVERTISE WITH USPRIVACY POLICYPRIVACY PREFERENCESTERMS OF USELEGAL NOTICE
© 2024 Pride Publishing Inc.
All Rights reserved
All Rights reserved
By continuing to use our site, you agree to our Private Policy and Terms of Use.
Photo: Getty Images
Facebook will soon go from just a social networking and hook-up site to the world's largest market research database. The company which has always struggled with ad revenue sales is finally putting the information it holds to use by allowing multinational companies to target its members in order to conduct market research on new products.
Randi Zuckerman, global markets director of Facebook, and consequently, sister of its founder Mark Zuckerberg, told The Sydney Morning Herald that companies around the world were "bowled over" at their ability to receive real-time feedback on such a wide array of topics.
The old way of doing market research had you paraded into a room with a cross section of society and sat in front of a large 2-way mirror. A moderator would show you videos and ask questions and you would say whatever they wanted to hear just to get your 50 bucks and get out of there. Facebook's new marketing integration is like that except you don't get paid for it because your information is already on your wall. However based on preliminary tests polls and research questions may also be a part of the integration.
Marketing experts have said the vast amount of personal information Facebook holds may be worth "untold millions" to market research companies. For example: if you recently changed your status from "in a relationship" to "single" you may be contacted by Match.com. If you post a note about an upcoming concert you may be asked to listen to that band's upcoming album and give feedback. If you purchased tickets through Fandango to see Paul Blart: Mall Cop you may be contacted just to find out what the hell's wrong with you.
No word exactly how soon we may be inundated with annoying ads for things we don't want, but brace yourself -- it's coming and there's nowhere (on Facebook) to hide.
-- JASON NELSON
Previously > Fair-weather Facebook friends beware: Burger King is coming for you
Want more breaking equality news & trending entertainment stories?
Check out our NEW 24/7 streaming service: the Advocate Channel!
Download the Advocate Channel App for your mobile phone and your favorite streaming device!
From our Sponsors
Most Popular
38 Male Celebs Who Did Full Frontal Scenes
November 17 2023 5:18 PM
These are all the celebrities Who came out as LGBTQ+ in 2023
December 31 2023 12:19 PM
These Pics Prove Maluma Has Always Been a Certified Daddy
October 20 2023 1:13 PM
32 LGBTQ+ Celebs You Can Follow on OnlyFans
October 25 2023 3:15 PM
26 actors who showed bare ass in movies & TV shows
February 28 2024 1:50 PM
16 Times Celebrity Men Had to Say They Weren't Gay
February 29 2024 1:19 PM
15 Unforgettable Gay Kissing Scenes From TV & Movies
February 14 2024 10:20 AM
13 Queens Who Quit or Retired From Drag After 'RuPaul's Drag Race'
November 24 2023 10:11 AM
40 steamy celebrity Calvin Klein ads we'll always be thirsty for
January 04 2024 10:54 AM
The 15 Best LGBTQ+ Movies of 2023
December 04 2023 10:32 AM
Watch Now: Advocate Channel
Trending Stories & News
For more news and videos on advocatechannel.com, click here.
Trending Stories & News
For more news and videos on advocatechannel.com, click here.
Latest Stories
March 27, 2024
21h
'Barbie' star Hari Nef is starring in a biopic about this trans legend
March 26 2024 7:02 PM
Alert! Lady Gaga just gave us the most substantial update on LG7 to date!
March 26 2024 4:31 PM
Find your perfect fit with gender-inclusive fashion from The Pride Store
March 26 2024 2:16 PM
The queer stars of Universal Television stun in spring menswear
March 26 2024 1:58 PM
With 'Hello Again,' Tig Notaro knows she's a role model for queer women
March 26 2024 12:48 PM
The ball's in Zendaya's court in this horny new 'Challengers' clip
March 26 2024 12:35 PM
'Scott Pilgrim's Satya Bhabha knows queer visibility starts on set
March 26 2024 12:00 PM
Joel Kim Booster talks 'Loot' & kissing his boyfriend on red carpets
March 26 2024 12:00 PM
'Chicago Fire's Daniel Kyri talks the 'joy' of playing an out hero on TV
March 26 2024 12:00 PM
Mark Indelicato teases the 'shake-up' on 'Hacks' & talks spring style
March 26 2024 12:00 PM